82 Fundraising and Social Media Stats for NFP's
Source: NP Tech for Good
Fundraising Stats
· The average online gift in 2018 was $96.40 USD (Blackbaud Luminate Online Report).
· 8.5% of overall fundraising in 2018 came from online giving (Charitable Giving Report).
· 54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. 10% via bank/wire transfer. 9% via PayPal. 4% via mobile app/wallet. 1% via text message (Global Trends in Giving Report).
· The number of new donors giving to charity declined by 7.3% in 2018. The number of new retained donors dropped 14.9% (Fundraising Effectiveness Project).
· The typical return donor made a second donation around 349 days after their first donation. However, 19% of donors return within the first 90 days (The State of Modern Philanthropy Report).
· 29% of annual donation volume occurs from #GivingTuesday through the end of the year (The State of Modern Philanthropy Report).
· 53% of nonprofit staff who are extremely or somewhat satisfied in their current roles donate to the organization where they work (World-Changing Work Report).
· In 2018, Americans gave $427.7 billion USD to charity. 77% of the total was made by individuals, 18% by foundations, and 5% by corporations (Giving USA Report).
· Individual giving Decreased from 70% in 2017 to 68% in 2018. Religious organizations (-3.9%) and educational organizations (-3.7%) experienced the largest drop in giving (Giving USA Report).
· 92% of donors say it is important that NGOs, nonprofits, and charities make a concerted effort to protect their contact and financial information from data breaches (Global Trends in Giving Report).
29% of annual donation volume to nonprofits occurs from #GivingTuesday through the end of the year. Click to Tweet
International Giving
· 31% of donors worldwide giving to NGOs, nonprofits, and charities located outside of their country of residence (Global Trends in Giving Report).
· Donating money has increased in 2017 among those donors from developed nations (from 40% in 2016 to 42%), but has declined among developing countries (from 25% in 2016 to 24%)
· The top countries where individuals give the most often (not necessarily the most money) are (1) Myanmar, (2) The United States, (3) New Zealand, (4) Australia, and ; (5) Ireland (Charities Aid Foundation World Giving Index).
Email Fundraising
· Email messaging drives 13% of all online revenue (M+R Benchmarks Report).
· For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD (M+R Benchmarks Report).
· Nonprofits sent an average of 59 email messages per subscriber in 2018 (M+R Benchmarks Report).
· Nonprofits lose 20.18% of their email revenue ($92.8 million) due to spam filters (EveryAction).
· 63% of nonprofits worldwide regularly send email updates and fundraising appeals (Global NGO Technology Report).
· 68% of online donors most trust email addresses and websites that use the .org domain (Global Trends in Giving Report).
For every 1,000 fundraising messages delivered, nonprofits raise $45 USD. However, nonprofits lose 20.18% of their revenue due to spam filters.Click to Tweet
Recurring Giving
· Monthly giving revenue grew by an average of 18.37% in 2018 (Blackbaud Luminate Online Report).
· Monthly donors give $35.46 per month – or $425 a year (Blackbaud Luminate Online Report).
· Only 14% of organizations prompt one-time donors to upgrade to a recurring gift during the donation process (NextAfter).
· 91% of organizations stopped acknowledging recurring gifts by month three (NextAfter).
· A pop-up asking a one-time donor to upgrade to become a monthly donor results in a 64% increase in monthly donations (NextAfter).
· One-time donors that upgrade to become monthly donors tend to do so around four months after their one-time donation (The State of Modern Philanthropy Report).
Mobile Giving
· 24% of online donations in 2018 were made via a mobile device (Charitable Giving Report).
· 77% of donors who first donate from a mobile device make their second donation from a mobile device (The State of Modern Philanthropy Report).
· 15% of nonprofits worldwide regularly send text messages to donors and supporters (Global NGO Technology Report).
· Small nonprofits have an average of 2,284 text message subscribers. Medium have 17,076. Large have 22,299 (Global NGO Technology Report).
· The average text-to-donate gift is $106 (MobileCause).
· 84% text-to-pledge gifts are fulfilled (MobileCause).
77% of donors who first donate from a mobile device make their second donation from a mobile device.Click to Tweet
Tribute Gifts
· 33% of donors give tribute gifts to family and friends. Donors are most interested in giving tribute gifts as memorials (43%), birthday gifts (25%), and on religious holidays (10%) (Global Trends in Giving Report).
Matching Gifts
· An estimated $2-3 billion USD is donated through matching gift programs annually, however, an additional $4-7 billion USD in matching gift funds goes unclaimed every year (Double the Donation).
· 12% of total corporate cash contributions to nonprofits are made through matching gift programs (Chief Executives for Corporate Purpose).
· 1 in 3 donors indicate they’d give a larger gift if matching is applied to their donation (The Big Give Research Initiative).
An estimated $2 – $3 billion USD is donated through matching gift programs annually, however, an additional $4 – $7 billion USD in matching gift funds goes unclaimed every year.Click to Tweet
Peer-to-Peer Fundraising
· 33% of nonprofits worldwide using a peer-to-peer fundraising platform (Global NGO Technology Report).
· 47% of peer-to-peer donors are first-time donors to an organization (Cathexis Partners).
· For every share on social media, a peer-to-peer fundraising campaign raises an average of $13USD (CrowdRise).
· One-time fundraisers raise, on average, $222 USD. $501 USD is raised by return fundraisers (The State of Modern Philanthropy Report).
· 14% of peer-to-peer fundraisers became fundraisers again for the same organization (The State of Modern Philanthropy Report).
Crowdfunding
· On average, a donor can raise $568 USD through an individual crowdfunding page (DonorPerfect).
· An average donation to a crowdfunding campaign is $66 USD (DonorPerfect).
· Over 50% of people who receive an email about a crowdfunding campaign donate (DonorPerfect).
On average, a donor can raise $568 USD through an individual crowdfunding page while the average donation to a crowdfunding campaign is $66 USD.Click to Tweet
· The average online gift on #GivingTuesday was $105 USD (Giving Tuesday).
· In 2018, online donors made 29% of their #GivingTuesday gifts via a mobile device (Charitable Giving Report).
· On average, nonprofits gain 4X the number of new donors on #GivingTuesday that they do on a typical day (The State of Modern Philanthropy Report).
Emerging Trends
· It is estimated that 1% of nonprofits or NGOs now accept Bitcoin (Global NGO Technology Report).
· 66% of donors worldwide would use a mobile app that allows two-tap giving and earns badges and redeemable points. This app does not exist (Global Trends in Giving Report).
· 58% of gamers have donated to charity by buying video games through initiatives like HumbleBundle. 17% have donated while playing (Charities Aid Foundation).
· 19% of donors would give by scanning their smartphone at a digital billboard on public transport or at an airport (Global Trends in Giving Report).
· 9% of donors would use voice-command giving through their home personal assistant or car radio (Global Trends in Giving Report).
58% of gamers have donated to charity by buying video games through initiatives like @HumbleBundle. 17% have donated while playing.Click to Tweet
Giving by Gender
· 70% of giving circles are majority women. For women, giving is based on empathy for others. For men, giving is often more about self-interest (Women’s Philanthropy Institute).
· 61% of first-time donors are women and 59% of return donors are also women. (The State of Modern Philanthropy Report).